back-arrow close arrow-down arrow-next arrow-prev download share-alt linkedin twitter facebook
Wealth Dynamix

Who We Are

Who we are

WDX offers client management and business intelligence solutions based on the Microsoft Dynamics platform which can be delivered either via the cloud or within existing in-house infrastructure. WDX solutions are purpose built to address the industry challenges around conduct risk and increased demand for levels of relationship management, client service, mobile and digital communication.


Why choose WDX

"The inevitable cultural shift towards technology-driven client offerings, digital services and data-driven applications has created unprecedented change across the industry."

Gary Linieres

Project success rate
WDX users
WDX clients' AUM
Members of staff

Senior Management

Gary Linieres - Chief Executive Officer

Gary Linieres, cofounder of WDX, has over 15 years’ experience in the financial technology sector, encompassing sales, sales management and general management roles in software vendors around the world.

Gary started his career as a European sales executive for Microbank software. After 7 years, Gary concluded his career at Microbank running the continental European business based in Paris before the company was successfully sold to SunGard.

Following Microbank Gary held several senior sales management and directorships at Netik, Reuters and DSTi before finally becoming Managing Director of Financial Objects Wealth Management Division.

Prior to WDX, Gary cofounded Third Financial Software in 2007 and in 2012 sold his stake in TFS to start his own venture.

Brent Randall - Chief Operating Officer

Brent Randall is the cofounder and chief operating officer of WDX and has over 20 years of experience in the investment management software industry.

Previously, Brent was a Director at Third Financial Software where he was responsible for product development.

Prior to that Brent headed up the wealth management division at Financial Objects directing business development and product strategy.

Brent was also an associate director at DST International Ltd, where he was responsible for the global product strategy of the company’s institutional front office and wealth management solutions.

Brent has an honours degree in Geography from Downing College, Cambridge.

Spencer Clark - Chief Technical Officer

Spencer Clark has over 15 years of experience as a developer and consultant within the investment management software industry.

His current responsibility is directing the product development of WDX new generation wealth management CRM solution.

Previously, Spencer was the product architect at Third Financial Software where he led the early development effort for the product and later became the key technical guru for the organisation.

Prior to that Spencer has held several senior technical development roles at Financial Objects, GAM and WMS.

Matt Aylward - Managing Director EMEA

Matt Aylward has over 17 years’ experience within the Wealth Management and Technology sector. Throughout his career, Matt has completed a variety of roles including operational management, change management, business development etc. and has operated at ‘C’ Level for the past 10 years.

Matt has been directly involved in setting up and growing businesses both in the Wealth Sector and within Fintech. As Managing Director for EMEA Matt oversees the UK and emerging markets within the sector.

Dominic Snell - Head of Consulting

With 10 years’ experience working in Blue Chip organisations, Dominic has spent most of these working to deliver large-scale projects to implement CRM strategies in various sectors, with clients including Barclays Wealth, RBS and Apple. During this time he has developed a strong working knowledge of the best practices and the pitfalls of embarking on such projects, and also brings deep product knowledge of Microsoft Dynamics and its use in wealth and investment management.

Dominic’s mission at WDX is help our clients realise the value of their investment by focusing on building software they need and the support to ensure adoption by the business.

Laura Dalziel - Group Head of Marketing

Laura is the Group Head of Marketing for WDX and is in charge of the global marketing strategy by working closely with the sales and marketing teams to enhance brand recognition, build strong partnerships and promote WDX as a market leader.

Laura holds a Bachelor of Arts degree in Modern Languages and is qualified in Microsoft Dynamics sales and Click Dimensions marketing for CRM.

Prior to WDX, Laura worked internationally for over 6 years in various managerial roles within a Worldwide educational and activity organisation and later as a primary and secondary teacher in Madrid. Laura holds a Masters in Secondary Education and is a fluent speaker of French and Spanish.

Matthew Yates - SVP Operations Americas

Matt has 9 years’ experience as a Microsoft Dynamics CRM consultant across a wide variety of industries.

Matt started his career designing and implementing Expert Systems in the Public Sector, before moving into the Microsoft Dynamics CRM space. He has since gone to take the lead role on several large enterprise CRM projects including names such as Coller Capital and London Metal Exchange.

Prior to WDX, Matt was as a Global CRM Lead on a pan-European project; managing a team of eleven to deliver a scalable Dynamics CRM solution to nine countries.

Nils Beuth - Head of Development

Nils has been doing the CRM gig for too long to remember, primarily in London’s financial sector but also in government (both London and Dubai) and transport (London). He has taken an unorthodox route to ‘head of development’; starting as a pure business analyst, dabbling in project management but ultimately finding solace at the coalface of software development.

At work these days Nils focuses on two main themes:

1. Improving software quality via agile methodologies, architecture, design patterns, continuous integration, refactoring and code reviews.

2. Bridging the gap between user stories and development, and driving better performance and cohesion amongst all team members.

Robert Roome - Group Head of Product

Robert Roome has over 13 years’ experience in helping organisations implement and embed customer relationship management solutions. This has included roles at consultancies such as Capgemini, and large financial services organisations such as Barclays Wealth, RBS and Capital International. With his current role of Product Owner for WDX, Robert is responsible for overseeing the digital engagement & client management product, working with potential Fintech partners, and overseeing some of the largest deployments of the WDX Software.

Robert gained a first in Computer Science from University of York, he also holds the Investment Management Certificate (IMC).

Roxanne Afzali - Head of Sales EMEA

Roxanne spearheads the pursuit of the many opportunities that exist in the market and has been responsible for the strategic promotions and sales positioning of WDX in the EMEA market.

Prior to joining WDX, Roxanne was working in the technology solutions industry for a number of years and was the Head of Sales for Third Financial.

Roxanne has a BSC Hons in Law and MSc in Business Management from Imperial College London.

Sonia Moore - Head of Operations EMEA

Sonia Moore has over 13 years of commercial experience with various Blue Chip organisations, 8 of which as a Dynamics CRM Programme / Project manager within the financial sector.

Prior to WDX, Sonia was a CRM programme manager within the CRM Centre of Excellence (CoE) in Barclays, delivering large-scale Dynamics CRM institutional projects to numerous parts of the Barclays business globally, including Barclays Corporate and Barclays Capital and covering implementation requirements such as client relationship and opportunity management, events management and complex complaints management.

Sonia acquired a first class honour degree in Computer Applications (Information Systems), she also holds a number of related Microsoft Dynamics qualifications.

Digitally transform your business and stay competitive

Our History

WDX is a privately held company owned by senior management that was formed in January 2012 by a group of experienced technology and financial industry experts who recognised the need for a focused client management solution for wealth and investment managers.

WDX’s competitive edge is a combination of market specific expertise allied with first class technical skills that have been used to develop technology solutions to address the regulatory and digital challenges of today’s wealth management industry and ultimately protect the client from mis-selling and the financial institution from regulatory misconduct.

December 2017

Crowned Outstanding Front-End Digital Solutions Provider at the Private Banker International Swiss Awards 2017

November 2017

Ranked no. 19 in the Deloitte Technology Fast 50

September 2017

Ranked no. 18 in the Tech Track 100 by The Sunday Times

July 2017

Awarded Best CRM Solution at The Systems in the City Awards

May 2017

Wins Best Technology provider- Front Office at the Wealth Adviser Awards

February 2017

Crowned best CRM system at the Wealthbriefing Swiss Awards 2017

January 2017

Opened US office and first US client

April 2016

Launched WDX ONE online

March 2016

Awarded Best Technology Provider at the Wealth Adviser Awards

November 2015

Ranked 11th fastest UK start up by The Sunday Times

October 2015

115% revenue growth

June 2015

Won best CRM solution at Goodacre Awards

May 2015

Achieved Microsoft Gold Partner

October 2014

700+% revenue growth

June 2014

Wins best IT newcomer at Wealthbriefing Awards

March 2013

First client signed

October 2012

First WDX software release

January 2012

WDX was founded