March 25, 2022

Wealth is not money. Wealth lies in men”, said the founding father of the United Arab Emirates (UAE), His Highness Sheikh Zayed bin Sultan Al Nahyan. These were the words which struck me as I attended the specular UAE Trade Mission in February. As always, and as one would imagine, the region was lively and bustling, filled with financial innovators and brimming with potential.  

Like the philosophy of Sheikh Zayed, I believe wholeheartedly that experiences of people matter – a lot. To quote Steve Jobs, another great creator, “you’ve got to start with the customer experience and work backward toward the technology”.   

Wealth Dynamix was the first ever client lifecycle management platform to focus exclusively on the wealth sector. And today it continues to shape and lead the industry. The client-centric philosophy of the UAE aligns so perfectly with our own.  

Here are three ways we intend to add value to financial services in the region.  

1. Omni-channel engagement    

Financial services in the UAE famously provide sparkling experiences for clients. The region has even become a sort of second home for Ultra High Net Worth clients who appreciate the luxurious treatment. From a simple savings account to a bespoke portfolio, clients in the region have come to expect unparalleled face-to-face service.  

However, there is some room for improvement once the client steps out of the door. And that’s where Wealth Dynamix can add extraordinary value. 97% of the population have a mobile phone[1], but a meagre 17% use digital banking[2] 

Customers are clearly ready for state-of-the-art digital banking, however. A recent survey found that nearly nine out of ten people would now prefer to opt for online services[3]. There’s a huge gap in the market just waiting to be filled.  

Droves of challenger banks have flocked in to swoop up the UAE’s tech-hungry customers. The Dubai-based Jingle Pay, for example, targets young demographics with its digital proposition.    

And wealth managers can reclaim this space too with software like WDX1 and CLMi. Client lifecycle management (CLM) manages from prospecting, through onboarding and all the way through to continuous lifecycle management, clients will be surprised and delighted across all the different channels the bank has to offer.  

2. Effective and efficient onboarding      

Although just 17%[4] of Emirati adults have a digital bank account today, that number is expected to rise exponentially. By 2026, experts predict that 31%[5] of adults will be managing wealth from their phone.  

This is something the UAE Central Bank is keen to encourage. Digital transformation was recently unveiled as one of its main strategic aims[6]. And by not reacting these objectives, wealth managers could risk losing their clients. 2021 research shows a whopping 74% of High Net Worth individuals globally would consider switching to a tech company because of the seamless digital experience[7].   

So, how can UAE wealth managers take advantage of this trend, and catch the waves of incoming customers? A straightforward way is by providing effortless digital onboarding.  

Digital onboarding can be tremendously powerful when it’s done right. You only need to look at the exploding success of challenger fintech banks to see that. But bad onboarding experiences can be disastrous. A staggering 63%[8] of people will abandon the process altogether if it takes too long, or feels cumbersome. For wealth managers that can be extremely costly. 

Wealth Dynamix takes the hassle out of onboarding, with perfectly seamless and secure sign-up processes. With embedded compliance, routine checks like Know Your Customer and Anti-Money Laundering protocols are automated and recorded in regulator-friendly formats. This doesn’t just speed-up the process for customers. It also liberates over-worked compliance experts to focus on unique and complex cases.  

What’s more, the software collects the risk profile and investment aims of the customer in an effortless use experience. The valuable data – and much more – can be harvested and shared in useful dashboards across the entire bank. This makes it much easier for financial services to cross-sell. Delighting the customer with exceptionally accurate products, while maximising profitability has never been so easy.  

3. Collaboration and management across different business areas    

The financial growth of the UAE cannot be denied. Over the past ten years, the average bank account deposit has grown by a staggering 80%[9] 

What’s more, different financial services are expanding too. The insurance sector is exploding. And the Central Bank is keen to take advantage of the UAE’s world-leading blockchain scene, by issuing a digital currency.  

Banks have a once-in-a-lifetime opportunity to cross-sell their different products to eager customers. But existing legacy technology holds them back. Traditionally, different banking divisions are siloed and so data from one department cannot “speak” to another. Opportunities are already getting missed.  

Wealth Dynamix software takes a single view of the client. No matter how many financial products the client buys, they are still seen as one person in the bank. This may sound obvious, but it is truly revolutionary!  

Having a 360-degree view is better for the client because they benefit from a hyper-personalised service. It’s better for the bank too. Across the front, middle and back office functions, employees have custom-built dashboards containing everything they need to know about their clients.  

“Customer service shouldn’t just be a department; it should be the entire company”  
Tony Hsieh, CEO of Zappos 

The opportunity is now 

Attending the UAE Trade Mission in Dubai was as interesting as it was unique. I was privileged to talk to leaders in finance, and banks on the frontier of change. As the region continues to grow at breakneck speeds, one thing is for certain… We want to be a part of it.  

Thank you to everyone who made the trip so memorable and fruitful. I’d like to especially thank David Butcher and the team at London & Partners, joining the group was a privilege. I very much look forward to returning.   

If you would like to talk more about a partnership, I’d love to continue the conversation. 


William Rouse
William Rouse

Commercial Director
UK MEA North America
Wealth Dynamix

Wealth Dynamix delivers Client Lifecycle Management solutions to the world’s leading private banks and wealth and asset management firms.


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Gabriel Chan

Head of Sales – APAC

An accomplished, results-driven sales and marketing professional, Gabriel has held sales and marketing leadership positions in Singapore and China at some of the world’s most successful and respected global technology enterprises.

During more than 20 years spent at IBM, Sun Microsystems and Microsoft, Gabriel developed and implemented sales and channel strategies to support strategic business objectives.

His specialism is growing and extending sales territories to grow revenues and increase market share.

Travis Morgans

Head of Consultants

Travis combines 15 years of software delivery, business modelling and leadership experience with a passion for transforming business needs into effective digital solutions. Before joining Wealth Dynamix in March 2018, Travis led Operations for Nikon – a role which incorporated CRM product ownership responsibility and initiated over 10 years of MS Dynamics experience, from 2011 to Dynamics 365​.

 Since joining the Wealth Dynamix team, Travis has been instrumental in designing and delivering some of our most strategic WDX1 projects. Leading the consulting team for WDX1, he is responsible for their recruitment and development. The team’s complex remit supports a fundamental aim – to ensure Wealth Dynamix delivers the best client experience. ​Travis is also responsible for ensuring the WDX1 product is designed and evolved in the most adaptable way possible to drive adoption across our client base, existing and future.  

Joanne Donoghue

Chief Marketing Officer

An experienced, tenacious marketer, Jo joined the Wealth Dynamix team in 2021 as Head of Marketing and quickly rose to the position of Chief Marketing Officer. A Brand and Marketing specialist with a proven track record in BRB and B2C communications, Jo combines a customer-centred approach with strategic thinking.

Having held senior Marketing positions in numerous FTSE 100 businesses, including Asda Stores Ltd, The Co-operative Retail Group, plus financial services brands MBNA, OneFamily, TransUnion, The Co-operative Group, she possesses a wealth of experience in the fields of finance and technology.

Jo is passionate about activating the Wealth Dynamix brand across every channel, taking a holistic marketing approach to drive consistency, salience and thought-leadership activity.

About – Agustin Collazo

Head of Strategic Client Relationships

Agustin joined Wealth Dynamix over six years ago bringing a wealth of experience in change management.

Having experienced first-hand the challenges of managing clients through change, Agu now brings that expertise to Wealth Management firms looking to leverage technology in order to help them connect more effectively with their clients.

Agu has a deep technical knowledge of our solutions that allows him to deliver our products effectively, unlocking the full potential of every feature.

As our Head of Strategic Client Relationships, Agu’s specialist expertise supports firms to become more efficient, transparent and dependable using our CLM solutions.

Juan Stoppa

Head of Development

Juan has over 20 years’ experience developing and implementing CRM solutions and has spent the last 10 focusing primarily on the Client Lifecycle Management (CLM) in the Wealth Management industry.

Currently Head of Development, Juan is responsible on overseeing the technical direction of the product.

Before joining Wealth Dynamix, Juan has worked for Barclays, Fujitsu and Ciber delivering large scale CRM projects in the financial services industry.

Juan has a first degree in Telecommunication Engineering from Universidad Blas Pascal and a MSc in Business Information Technology from London South Bank University.

Ben Altmira

Director of Operations & Change

An internationally experienced change management professional, Ben is responsible for overseeing projects both internally, and for clients.

In a career spanning more than 20 years in global banking, finance and management consulting, Ben has led strategy formulation, project planning, change management adoption, business networking consultation and transformational change projects at Fortis Investments, Barclays Wealth and Investment Management and Verisure Securitas Direct. Since beginning his career at Deloitte, Ben has also amassed a wealth of experience working on complex CRM system implementations, and is a PROSCI-certified Change Practitioner and a Certified Scrum Master (Scrum Alliance).

David Backx

Director of Pre-sales and Implementations

When David joined Wealth Dynamix in 2015 he brought with him a vast amount of experience delivering large-scale Microsoft Dynamics CRM projects. As a Senior Business Analyst at Royal Bank of Scotland David managed deployments with more than 2000 users, for both Business and Commercial Banking, as well as working on key AML initiatives for RBS International. In his current role at Wealth Dynamix David supports the growth and strategic direction of client implementations in Europe. Wealth Dynamix leverages David’s product expertise to shape the product roadmap and ensure that the firm delivers solutions with the right capabilities, that will be enthusiastically adopted, by all customers.

Prior to his involvement in the wealth management sector, David worked as a waste management contracts manager, working with Multi Services Kent to ensure effective waste clearance and re-use at the 2012 London Olympics.

Cedric Neuville

Director of Pre-sales and Consulting Europe

Since joining Wealth Dynamix in 2019, Cédric has worked closely with clients to ensure that the WDX and CLMi solutions are deployed efficiently and effectively.

In a career spanning more than 25 years, Cédric has become an accomplished business and global project management leader covering both technology and financial markets sectors. Having held various roles in private banking (front, middle and back office) and brokerages, in both functional and technical roles, Cédric has led many projects including client onboarding implementations and KYC reviews, regulatory compliance projects (including PSD2, MIFID2/PRIIPS, GDPR, CRS, Rubik) and digital transformation projects (online and mobile design and implementation).

Cédric has vast experience building and managing international project teams, having created three offshore teams in Tunisia and India, managed a 70-employee company as Deputy CEO and a startup Fintech founded to create smartphone apps.

Johnny Beloe

Director of Pre-Sales

As Director of Pre-Sales, Johnny is responsible for maintaining the firm’s pre-sales policies, methodologies and resourcing. He is also leads some of WDX’s largest pre-sales analysis exercises, conducted for a wider variety of financial services firms spanning multiple jurisdictions.

Continual engagement with existing and prospective clients helps to inform the WDX1 product strategy, roadmap and pricing.

Johnny has spent his whole career in financial technology in various consultancy and
pre-sales roles. His expertise covers the full stack of systems required by leading Private Banks and Wealth Managers, encompassing core banking solutions, portfolio management solutions, Client Lifecycle Management (CLM) solutions and more.

William Rouse

Commercial Director UK MEA

William’s commercial expertise in connecting technology to solve wealth management business challenges was borne out of his early career as a stockbroker, followed by a variety of Client Relationship Management and Sales roles in asset management and banking.

Having experienced first-hand the challenges of doing the job, William recognises that an unwavering focus on client service is required to build progressive and mutually beneficial partnerships in FOR the longer term. Having gained further experience working for financial technology service providers including Calastone and Contemi, he has the specialist expertise needed to identify how to leverage technology to help wealth managers connect more effectively with their clients, and become more efficient, transparent and dependable.

In addition to his role as Commercial Director at Wealth Dynamix, responsible for new business development in the UK, US and Middle East, William sits on the board of the Securities Investment Management Association (SIMA) where he is actively involved in exploring industry trends and challenges.

Dominic Snell

Chief Product Officer

An experienced and accomplished specialist in CRM technology and wealth management, Dominic is responsible for defining and leading the product roadmap for Client Lifecycle Management (CLM) solutions at Wealth Dynamix. Experienced in SaaS strategy definition, Dominic formulated the development and launch plan for the firm’s cloud-based CLMi solution.

Prior to joining Wealth Dynamix in 2014, Dominic held senior positions in both RBS and Barclays Wealth and Investment Management, where he was responsible for leading enterprise-scale CRM implementation projects.

With more than 15 years wealth management and WealthTech experience he has vast expertise and insights into best practice CRM and CLM execution.

Francois De Lescure

Chief Revenue Officer

François joined Wealth Dynamix in 2020 to grow the company’s presence in France and further extend business operations across Europe and has since been designated Chief Revenue Officer, a member of the board. 

Having closed several flagship deals for the company across Europe and Switzerland, today his role encompasses responsibility for new and existing revenues, recruiting, structuring and managing the sales team, plus owning the business forecast and reseller channels.

Previously, François served as Chief Sales and Marketing Officer, Executive Committee member and investor at DreamQuark, an Artificial Intelligence software startup. At DreamQuark, he secured the firm’s first recurring revenues with Tier-1 banks and insurance companies, won the Fintech of the Year award and enabled A and B level fundraising. Before that François spent almost 10 years at Nokia Networks, leading European Sales for Analytics Software.

François has an MBA awarded by INSEAD and an engineering degree from the École Centrale de Nantes.

Natalie Levine

Chief Operating Officer

Currently Chief Operating Officer and Board Member at Wealth Dynamix, Natalie is responsible for the strategic direction of operations across the business. A wealth and investment management industry expert, with more than 25 years experience delivering large-scale technology projects, Natalie plays a pivotal role in ensuring the efficient running of the firm and meeting key business goals.

Prior to joining Wealth Dynamix in 2019, Natalie was Head of Technology at Bridgepoint Advisers, a UK-based private equity investment firm. She joined Bridgepoint following an 18-year tenure at Quilter Cheviot, where she was Head of Technology responsible for Operations and execution of the firm’s business plan.

Brent Randall

Co-founder and CFO

A wealth and investment management industry expert, Brent has more than 25 years of experience in developing front to back software solutions that address sector-specific operational and compliance challenges.

Prior to co-founding Wealth Dynamix in 2012, he was a Director at Third Financial Software, where he drove product development.

Previously, he led business development and product strategy for the wealth management division of Financial Objects.

Brent spent 13 years at DST (now SS&C) until 2007, where he was Associate Director responsible for the global product strategy of institutional front office and wealth management solutions.

He graduated from Downing College, Cambridge, with an honours degree in Geography.

Gary Linieres

Co-founder and CEO

With a lifetime career in wealth management, beginning in front office sales more than 25 years ago, Gary is recognised as a highly successful, award-winning executive and serial entrepreneur.

Currently CEO at Wealth Dynamix, one of Europe’s fastest growing WealthTech firms which he founded in 2012, Gary has pioneered a new approach to Client Lifecycle Management (CLM) and built solutions suited to both enterprise-scale and mid-size financial institutions.

In his early career Gary excelled in a wide variety of FinTech sales management and executive roles in the UK, Switzerland and France.

Following his tenure as Managing Director at Financial Objects, which saw revenues grow by more than 300% on his watch, Gary founded and subsequently exited from Third Financial Software after it became a leading front office technology provider.

Client Onboarding